9+ years turning complex problems into clean, measurable experiences — across fintech, health, telco and HR.
9-variant usability study across 19 participants that shaped Tesco Mobile's eSIM strategy — 79% adoption, zero abandonment risk.
A complete redesign of OpenBlend's most critical feature — used for 700,000+ conversations a year — to transform transactional 1:1s into a genuine performance tool.
Led from zero to launch in 8 weeks. Grew into Product Lead, scaling to 12,000 users and $200k raised.
Sole designer and PM on a credit platform for people invisible to financial systems. 500 beta users, grant awarded.
9 years. Fintech, Health, Telco, HR. Startups to scale-ups to enterprises. The through-line is always the same — real users, messy problems, outcomes that show up in the metrics.
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