9+ years turning complex problems into clean, measurable experiences — across fintech, health, telco and HR.
9-variant usability study across 19 participants that shaped Tesco Mobile's eSIM strategy — 79% adoption, zero abandonment risk.
Redesigned the core feature of a performance platform used for 70,000+ conversations a year. Turned churn into retention.
Led from zero to launch in 8 weeks. Grew into Product Lead, scaling to 12,000 users and $200k raised.
Sole designer and PM on a credit platform for people invisible to financial systems. 500 beta users, grant awarded.
9 years. Fintech, health, telco, HR. Startups to scale-ups to enterprises. The through-line is always the same — real users, messy problems, outcomes that show up in the metrics.
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