4 projects across HR tech, health, telco and fintech — each one driven by real research and measured by real outcomes.
Led a 9-variant usability study across 19 participants to resolve genuine disagreement across product, engineering and commercial stakeholders before a single line of engineering was committed. Zero post-launch escalations in 30 days.
Sole designer on an 8-month redesign of OpenBlend's most-used feature — the Prepare and Guide phases of a 1:1. Introduced AI smart suggestions, a shared agenda view, and the GROW model framework in collaboration with a leadership coach. Launched Oct 14, 2024.
Zero to launch in 8 weeks. Designed the onboarding, Free Assessment quiz, Rant Room, mood tracker, and therapy booking flows — then built the "Feelings" design system from scratch. 15% of quiz completers converted to paid sessions. Grew into Product Lead, scaling the team to 5.
Sole designer and PM on a consumer and merchant fintech app. Designed five features — Report, Learn, Enrich, Synch (BetaScore), and Offer — each mapped to a specific user need. Learned Postman and JSON to work with raw credit bureau data independently.